Peter Gorbing – Chief Executive Dogs for Good CEO Peter Gorbing

Peter has worked for Dogs for Good for over 20 years. Peter’s belief in the therapeutic benefits that dogs can bring to people’s lives has helped lead the charity to developing three core services – assistance dogs, family dogs and community dogs.

Peter is a board member and a past President of Assistance Dogs International (ADI), the body responsible for setting standards and accrediting the international assistance dog industry. He is passionate about sharing best practise and helping to improve understanding of the role assistance dogs play in people’s lives.  He has played a significant role in campaigning for better access rights for assistance dogs in the UK and internationally.  Peter is also a Board member of Assistance Dogs Europe (President from 2001 – 2007) and Assistance Dogs (UK).

Peter is a founder director of Animal Assisted Intervention International (AAII), the international umbrella organisation for practitioners in the field of AAI. Dogs for Good is one of the UK’s leading practitioners of AAI through its Community Dog programme, training activity and therapy dogs to work with dedicated handlers in a range of community settings.  Peter has given lectures and presentations on all aspects of the charity’s work in the UK and abroad.

Peter has an BA(Hons) in Government, an MBA (Masters in Business Administration)  from Cranfield School of Management and  is  a Fellow of the Royal Society of Arts.

Watch Peter’s recent 5×15 presentation about the life-changing power of dogs.

Helen McCain – Director of Training and DevelopmentHelen McCain

Helen McCain is Director of Training and Development at Dogs for Good. Over many years Helen has led the development of assistance dog services to help adults and children with a wide range of disabilities and also autistic children.  The charity was the first to bring assistance dog services for children to the UK in 2003 and Helen personally trained the charity’s first autism assistance dog in 2007.

Helen has played an integral role in setting standards for Assistance Dogs International and is also an assessor of assistance dog organisations around the world ensuring a high level of standards in all accredited organisations.

Helen’s belief that dogs are good for us has led the charity to continually explore new ways that dogs can help people.  The charity’s Family Dog service gives specialist advice and support to help people get the most out of their relationship with their pet dog – the PAWS Family Dog workshops have helped over 700 families with a child with autism and PAWS workshops are now an international export with the service being offered by sister organisations in Australia, Netherlands, Belgium and Spain.

Helen was instrumental in developing Dogs for Good’s Community Dog service, training therapy and activity dogs to work alongside specialist handlers in schools and communities.  Together they help adults and children to overcome specific challenges and develop life skills.

Helen has her own pet dog, a cocker spaniel named Willoughby.

Donna Cook – Director of Finance

Donna joined the charity in 2007, having previous charity experience at Royal Voluntary Service and The Royal Shakespeare Company.  Donna started her finance career in practice before moving into the leisure industry, ending up working for Grosvenor Casino, part of Rank Leisure.  Donna and her team work behind the scenes to ensure the smooth running of the charity.  Donna truly believes that bringing people and dogs together can make a significant difference.


Click here to meet our Trustees


Patron: The Marquess of Hertford

Vice Patrons:

Brian Blessed
Peter Purves
Dr. Roger Mugford

Vice Presidents

Marie Carden
Rosemary King

Company Secretary

Peter Gorbing